1. Only Choose a Handful of Good
Products
The
first mistake a lot of affiliate marketers make is that they register with too
many different affiliate programs and try to promote everything. Pursuing
affiliate marketing down this path can become very overwhelming and you won’t
be able to promote any product properly. All you need in order to be successful
is a handful of good products to promote. Try to understand the market needs
and look for products that align correctly with the topic of your site.
2. Use Several Traffic Sources to
Promote Products
Most
affiliate marketers put up the ads only on their sites. There is nothing wrong
with this approach but know that there are many other traffic sources that you
can tap into and promote the products simultaneously. The more targeted traffic
you can send to the sales page the more your chances are of making money.
Google
Adwords can be used to drive targeted traffic to a sales page. You simply make
an ad in your adwords account then use your affiliate link in the target page
URL of the ad. Obviously, you will have to continuously measure the conversions
and see if the campaign cost is less than the campaign profit in order to keep
the campaign running but I am sure you get the idea.
3. Test, Measure and Track Your
Affiliate Campaign
It is a
very good idea to use different product promotion strategies so you can figure
out what is working and what is not. Try to do split testing and measure the
performance of each campaign then take actions accordingly. Changing a few
things here and there can increase your profit dramatically. Make sure to place
the banner ads on different areas of your site’s pages. Some positions will
make the ads more noticeable than others.
Most
affiliate programs will give you basic stats that you may need but there is
nothing stopping you from using your own conversion tracking software too.
There are many conversions tracking sofware out there that you can use to track
your affiliate campaign.
4. Research the Demand of the
Product
If you
try to sell a product that is in low demand then chances are that you are not
going to get many sales no matter how hard you try. So it is a good idea to
spend a bit of time researching and finding out if a product that you are
thinking of promoting is a product that your audience needs. If your site gets
decent traffic then you can conduct an online survey and easily get input from
your visitors.
5. Stay Current with New Methods
and Techniques
Affiliate
marketing is a very competitive field and people are always coming up with new
techniques. Try to stay current with these new techniques and market trends
otherwise you will fall behind.
6. Choose the Right Merchant
When
you promote a product you also promote the person or the company who is behind
the product so try to choose wisely. You don’t want your visitors to go and buy
a product following your advice then come back unhappy. Do you think that this
visitor will come back to your site and take your advice again? Most likely no;
this can hurt your credibility in the long run. Usually, websites/company that
offer good customer service will have better customer satisfaction so try to
stick with promoting their products.
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